Experience

CMO Serenity Ventures

· Developed a new brand of therapeutic CBD based on an innovative pen technology.

· Spearheaded the naming, brand architecture and launch strategy.

· Co-ordinated consumer targeting and identified the underlying MLM strategy.

· Originated a progressive brand proposition linked directly to the consumer profile.

· Assisted series A round fund raising.

Successfully completed writing and composing a stage musical, “Karpman’s Drama”.

Founded and grew a wonderful creative agency focused on digital content and storytelling,
Day to day responsibility for the P&L, leadership team and led the creative output.
Spearheaded multiple successful competitive pitches against much larger competition.
Developed trusted relationships with outstanding clients.
Established end-to-end production services and oversaw scores of complex productions for Digital, TV and interactive – pioneering numerous innovations in content production.
Recruited, developed and led an incedingly talented team of account management, creatives, production, planning and finance based across four offices.
Successfully received investment from Stephens, Inc.