Authentic
Brand Stories
AI Engineering
Creative and strategic leader with deep experience across technology, FMCG and pharma. Founder of Evidently agency — scaled to £10m revenue, 70 people and four offices — and co-founder of Dizputed, a legal technology platform built on Python, LLM deployment and applied AI.
Founder and CEO of Evidently agency (1999–2019) — clients included Unilever, Dove, Sanofi, Whirlpool and Friesland Campina.
Co-founder of Dizputed — built a legal technology platform end-to-end in Python with multi-stage LLM pipelines and agentic AI architecture.
Executive Creative Director with a proven track record in brand positioning, audience insight and high-impact content for global audiences.
Fractional CMO — advising start-ups on go-to-market strategy, brand positioning and commercial storytelling.
Deep expertise in LLM deployment, agentic workflow design, software architecture and AI-native product development.
Experienced in navigating restricted and sensitive categories, including pharma and family law technology.
Founder-level commercial experience — P&L ownership, senior leadership, new business and investment discussions.
Public speaker on creativity, consumer insight and the practical application of artificial intelligence.
Highlights
Dove Japan
Haiku
A street-level writing task in Tokyo helped Japanese women elevate a body wash claim into something poetic and ownable.
Dove China
Lather Monkey
A Chinese New Year film turned a sensorial product demo into a surprising, entertaining Dove story.
Lifebuoy India
For My Child
Parent reactions helped Lifebuoy bring emotional force to its social mission around child health and hand-washing.
Dove Bodywash USA
Shower Now?
A real-world shower challenge in London and New York showed women they could feel the Dove difference immediately.